Custom SEO Strategy
An SEO Plan Tailored to Your Business Needs
Your business is unique. So are your products or services, target market, and your website! It’s a big internet and we’re all just trying to get the attention of customers who are looking for what our business provides.
That’s why we specialize in Custom SEO Strategies designed to meet your unique goals, industry requirements, and target audience. Whether you’re a startup looking to build an online presence or an established company aiming to dominate search rankings, we’ve got you covered.
Next-Level SEO Strategies
Unlike SEO Essentials, which are basic elements that should serve as a starting point, a customized SEO strategy requires research, data analysis, and strategic planning.
What's the Point of SEO?
Search Engine Optimization (SEO) is the process of improving a website’s visibility and ranking in search engine results pages (SERPs). Many studies show that if you are not on the first page of search engine results, potential customers may never find your website!
Here's What Custom SEO Strategies Improve:
By optimizing content and structure, SEO helps your website appear higher in search results for relevant queries, leading to more visitors without relying on paid ads.
By targeting keywords, creating quality content, and building backlinks, SEO boosts your website’s position in search results, increasing visibility and credibility.
SEO attracts users already searching for what you offer, increasing the likelihood of converting visitors into customers.
Unlike paid advertising, the benefits of SEO compound over time, providing sustained growth and visibility.
We don't guess. We use keyword research and data analytics to build your custom SEO approach.
Why Custom SEO Strategies Are Important
Understanding Your Market
Every business operates in a unique market. Factors like target audience, competition, industry trends, and geographical location all influence how your website should be optimized. Custom SEO strategies allow you to:
Focus on Specific Goals
Whether it’s generating leads, increasing online sales, or building brand awareness, a tailored approach ensures that all efforts align with your core objectives.
Target the Right Audience
Custom strategies enable you to identify and reach your ideal customer profile by addressing their specific search behaviors and pain points.
Analyze Your Competition
By analyzing the competition and differentiating your content, you can outshine generic strategies often employed by larger agencies.
Benefits of a Tailored Approach
Focus on what matters to your audience and brings the best results for your efforts. You don’t need to rank for all keywords – you want to find the ideal keyword strategy that focuses on where you can best compete, and ensures that you are providing your users with the content they are searching for.
Improved ROI
Custom strategies are data-driven and focused, reducing wasted resources and maximizing your return on investment.
Greater Flexibility
Tailored plans can adapt quickly to changes in market conditions or search engine algorithms.
Enhanced User Experience
A strategy designed specifically for your audience can improve site engagement and conversion rates.
How to Develop a Custom SEO Strategy
1. In-Depth Research and Analysis
Keyword Research
Identify Primary and Long-Tail Keywords
Understand User Intent
Competitor Analysis
Audit Competitor Websites
Backlink Profile Evaluation
Market and Audience Analysis
Demographics and Behavior
Industry Trends
2. On-Page Optimization Tailored to Your Business
Craft Unique, High-Quality Content
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Content is King: Develop long-form content that answers your audience’s questions comprehensively. Focus on quality over quantity by providing actionable insights, detailed case studies, or expert opinions.
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Localized and Personalized Content: If applicable, include local case studies, testimonials, or examples that demonstrate your deep understanding of your market.
Optimize Titles and Headers
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Keyword Integration: Ensure your primary keywords appear naturally in title tags, meta descriptions, headers (H1, H2, etc.), and throughout the content.
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Engaging Copy: Write compelling titles and descriptions that not only satisfy search engines but also entice users to click.
Technical SEO Adjustments
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Improve Site Speed: Optimize images, leverage browser caching, and minify CSS/JavaScript files. Tools like Google PageSpeed Insights can help identify performance issues.
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Mobile Optimization: With a growing number of users browsing on mobile devices, responsive design is essential.
3. Develop a Link-Building Strategy
Earning Authoritative Backlinks
Guest Blogging: Write guest posts on reputable industry blogs or collaborate with influencers in your niche. Provide valuable insights that naturally include links back to your site.
Local Partnerships and Sponsorships: Build relationships with local businesses or organizations that can provide high-quality, relevant backlinks.
Content Promotion: Share your custom SEO strategy content on social media, forums, and industry-specific communities to boost visibility and encourage natural backlinks.
Leveraging Social Proof and Reviews
Gather and Showcase Testimonials: Positive reviews and testimonials not only build trust but also improve local SEO when paired with structured data.
Engage on Social Platforms: Actively participate in discussions on platforms like LinkedIn, Twitter, and industry-specific groups to position your brand as a thought leader.
4. Monitor, Analyze, and Adjust Your Strategy
Use Analytics Tools
Google Analytics and Search Console
Monitor key metrics like organic traffic, bounce rate, and average session duration.
Regular SEO Audits
Conduct audits of your site and keyword strategy to identify and address any issues or opportunities.
Set Clear KPIs and Goals
Measurable Objectives
Define what success looks like for your custom SEO strategy. Goals might include improving search rankings for target keywords or generating more leads.
Regular Reporting
Keep track of your progress with monthly or quarterly reports to ensure that your strategy is delivering the desired outcomes.
Continuous Improvement
Content Updates
SEO isn’t a one-time effort. Regularly refresh your content to ensure it remains current and valuable.
A/B Testing
Experiment with different headlines, CTAs, or layouts to see what resonates best with your audience.
Want Some Guidance on Your Custom SEO Strategy?
We offer coaching and consulting for entrepreneurs and small business owners who want to take on search engine optimization for their own website, but could use a little help getting started.
Why Work With SigDig?
Start With Why
Empowering Small Businesses
We’re on a mission to level the playing field. We believe in the value of small businesses and entrepreneurs, and we are here to help YOU succeed.
Building Meaningful Connections
SEO isn’t just about rankings… it’s about connecting you with customers who value what you offer.
Financial Freedom
You have a dream. We believe in it too. Our goal is to give you the digital tools to support your success.
(Shameless plug for our Growth Alliance)
What to Expect From SigDig
Proven SEO Expertise
We’ve helped businesses across industries achieve first-page rankings on Google Search. We have a track record of increasing leads and growing revenues.
Custom-Tailored Strategies
We design SEO strategies tailored to your specific goals, audience, and industry. Whether you want to dominate local search or expand your reach globally, we’ve got you covered.
Transparent Results
We believe in transparency. You’ll always know how your SEO campaigns are performing. We’ll show you all the metrics that matter for your ROI.
What Goes into a Custom SEO Strategy?
It’s time to get technical. Buckle up and put on your nerd face. We nerd out on data analytics – and that’s the only way to approach SEO. Don’t worry, we do the research and crunch the numbers for you!
Technical SEO Audit
A comprehensive site performance analysis, including page load speed, mobile usability, and crawl errors.
Keyword Strategy
High-value, low-competition keywords are the real goldmine. Choosing where and how to compete is invaluable.
Content Analysis
Uncovering content gaps and missed opportunities. Then we create targeted content optimized for search intent, readability, and engagement.
Backlink Building
Acquire high-authority backlinks through quality, original content, personalized outreach, digital PR, and strategic partnerships.
This is a high-level overview of a few, select components that contribute to a successful, custom SEO strategy. For more information about what would benefit your business, contact us for a free consultation.
Custom SEO Strategy Case Study
Piedmont CMG Contract Manufacturing
Overall Results
Customer Financial Impact:
- 7-figure revenue increase
- Over 50% increase in customer base
SEO Achievements:
- Top Google results page ranking for 7 product-related keywords (and counting)
- Attained Google's "featured snippet" result for multiple targeted SEO phrases
SEO Results Put Simply:
The results of this strategy centered around increasing views, clicks, and conversions from a targeted audience, as well as optimized content to secure the top result on Google Search Engine Results Pages (SERPs). As a result, this strategy allowed a small, family run business to compete on the international stage.
Want proof? Try a search for any of the following terms:
- ZUltem manifold
- ZBonded manifold
- ZManifold design service
- ZDiffusion bonded manifold
- ZManifold assembly
3-Month Traffic Growth Trend (Google Analytics Data)
Featured Snippets & Organic Results
